Overview
Events Management as a Career
Why Become an Events Manager?
What You’ll be Doing When You’re Working
Overview
Strategize Everything
Planning Means a Budget
Benefits to Strategic Management
Why Strategic Management is a Must
Events Management and Planning Software
Software Options
Summary
Overview
Customer Service
Developing Great Customer Service Skills
Going the Extra Mile for Your Clients
How to Manage Your Time Effectively as an Events Planner
Tips to Help You Out
Important Reasons for Scheduling
Work on Your Communication Skills
Good Communication: It’s All About the Body Language
Some Further Communication Tips for Events Management
Summary
Overview
Types of Event
Small and Private Events
Initial Steps to Take When Organizing a Small Event
What to do On the Day of an Event
What to do After the Event
Corporate Events
Creating the Right Image when Organizing a Corporate Event
Finding the Right Location
Ensure You Manage the Company’s budget Well
Don’t Overlook Specialist Objectives
Give an Event Photographer Serious Consideration
Organizing Corporate Events for Team Building
Conferences
Choosing the Right Conference Location
Ensure You’re in Charge of the Timing
Exhibitions
Managing Exhibition Traffic
Planning for When Things Go Wrong and Assigning Responsibility
Organizing a Celebrity Event
Why Invite a Celebrity to an Event?
How do You Get in Touch with Celebrities?
Using Celebrities as an Opportunity for Sponsorship
Ensuring You get the Right Coverage for the Event
Security and Making Sure the Right People are in Attendance
Organizing Fundraising Events
Ensuring You Help the Charity Stay within Budget
Organizing Fundraising Events Involving Alcohol
Making the Appropriate Health and Safety Requirements for Your Event
Serving Food at an Event
Sales and Marketing for Charity Fundraising Events
Sports and Hospitality Events
Ticket Sales and Making Sure Enough People will Attend
Getting All the Right Licenses in Place
Getting the Right Insurance and Safety Measures in Place for Your Sports Event
Creating the Perfect Hospitality Event for Business Meetings
Summary
Overview
Look at Your Venue’s Available Resources
Making the Most of Seasonal Themes
Setting the Right Theme for Events that are a Little More Intimate
Bringing Your Event Theme to Life
Summary
Overview
Predicting the Event’s Financial Outcome
The Importance of Executing Good Financial Management
Continuously Assessing the Event Budget
Key Event Budgeting Rules
What are the Typical Costs that Need to be Covered at an Event?
Ticketing (Management and Sales)
Graduated Ticket Pricing
How to Sell Tickets
Promoting Ticket Sales
Summary
Overview
What Must Events Planners Watch Out For?
What is a Health and Safety Policy?
Review Policies
How to Run an Event Safely
Phases of Your Event
Choosing the Right Contractors
Managing Health and Safety During the Event
Ensuring You Plan for Incidents and Emergencies
Crowd Management and Safety for Larger Events
What are the Dangers to be Aware Of?
Risk Assessment for Larger Events
Summary
Overview
Managing Your Event’s Space
Electricity and Your Event
Organizing Sound for Your Event
Arranging Tables, Tents and Chairs
Parking Facilities
Waste Disposal
Troubleshooting
Handling Challenges During Planning
Handle Difficult Conversations with Your Client
Dealing with Problems that Arise During the Event
Summary
Take a Recap Test